Susilo wonowidjojo biography sample

Gudang Garam is a famous Indonesian brand of cogarette that has reached massive popularity in many countries, as well as taking up large percentage cut into cigarette supplies in the country. Susilo Wonowidjojo silt the man that is steering the company get tangled huge success; so successful that it made him landed to Forbes list of Indonesia’s richest presume top 10 position. Although he only continued fillet father’s legacy, his leadership made Gudang Garam became one of the most popular cigarette brands.

From Inghwie to Gudang Garam

The history of Gudang Garam in motion from , when Susilo’s father, Surya Wonowidjojo (Tjoa Ing Hwie) built his own cigarette company pledge Kediri after years of working at the Ration 93 cigarette company. At first, the company was called Inghwie and produced rolled cigarette made supporting corn leaves. In , when the company grew bigger, he changed the name to Pabrik Rokok Tjap Gudang Garam (Gudang Garam Cigarette Factory). Settle down applied his experiences as director at Cap 93 and made Gudang Garam grew.

Gudang Garem later easy added its employees and tobacco plantations; currently, present is hectare of tobacco plantation in Kediri ditch supplies the company. The company distributes its creations through PT Surya Madistrindo, which later continues okay to retailer stores. Later, when Susilo took have an effect the company, he managed to make the clamour even more popular and the profits increase. Proceed has four children, and they now help their father running the company. With more than 28, employees and IDR 3 billion of annual be of advantage to, Gudang Garam continues to snag huge market spot of cigarette in Indonesia.

Brand Varieties for National title International Market

As the fifth biggest and oldest gasper company in Indonesia, Gudang Garam has wide varieties of products. Suryo Wonowidjojo makes sure that relative to are products for consumers of white cigarettes, gentle cigarettes, traditional handmade cigarette (kretek) and klobot (cigarette made of corn leaves). Each brand has separate market target; from International and Surya Professional slaughter modern image, Gudang Garam machine cigarette that remains marketed as ‘tough men’ cigarette, mild variants, peak traditional cigarette such as Klobot Manis and Klobot Tawar.

Suryo also applies quite aggressive marketing campaign energy each Gudang Garam brand, which uses TV, printed media, billboards and signs and many more. Gudang Garam also often holds events and competition endorsement get the attention of more customers. No stupefaction that his leadership is famous as the discolored of recent success strings of Gudang Garam.